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The small brand effect

The small brand effect  In today’s world it has become apparent that there is a ‘thirst’ for something different, whether that be a new and unusual flavour or a niche alternative brand. Consumers buying patterns are changing with more of an emphasis on transparency, empathy, consciousness with a desire to continually innovate, bringing new fresh products to the market. This has seen a rise in a number of micro brands that have tailored their marketing and their products to suit the need of their ‘local’ client base, which has seen them take market share away from the large global conglomerate’s. Although big brands still dominate the shelf space, according to Accenture research, in the past 10 years, the top three...

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Starting a business part 2

Welcome back to part two of starting a Business   Consistency We have read many books about successful businesses, books about successful people, we’ve worked in some of these businesses ourselves and one thing stands true of them all, consistency.   Consistency doesn’t mean resting on your laurels or standing still. A business, a person, a group of people can be creative, innovative, fast paced and be consistent. Growth can happen, the speed in which things happen can change but consistency can be achieved throughout all of this.   Does your business, your product and your service do what it says it will do, consistently, every time?   How many people have you met in your lifetime who said this...

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