It was this time 6 years ago when my initial intolerance to caffeine reared its ugly head!I was living in Melbourne at the time and fully immersing myself in the city’s well-known speciality coffee scene whilst simultaneously transitioning my career from corporate FMCG to the world of coffee.Behind the scenes of a coffee company can seem like a vault of hidden treasures, captained by Willy Wonka himself and you guessed it, there is a lot of drinking coffee involved, A LOT.This is where the problems really started for me, frequenting the toilet more than usual (which is kind of normal in the industry, it’s a diuretic after all) might I add at this stage we are only talking about a...
With every business that requires creative services, I work initially with understanding their unique brand identity and how to reflect this in their visuals. A task I strive for when having the initial meeting and helping to construct a clear brief.Blendsmiths have been great to work with since day one due to their passion and focus on creating a brand that not only sits subjectively within the coffee shop industry but also renders their own identity to a customer base reactive to independent trade and non-corporate enterprise.
Ask anybody their personal connection to the café and they will happily oblige with a romantic love affair of undeniable truth.The café has, does and will always play host to many people from all walks of life and for different reasons. Whether you’re a writer searching for inspiration, a freelancer needing to get out of the house (don’t we all), a coffee aficionado looking for that next new thing or you’re just like me, in need of a sit down and a good read over a Turmeric Latte and a slice of carrot cake, a big slice at that!
In today’s world it has become apparent that there is a ‘thirst’ for something different, whether that be a new and unusual flavour or a niche alternative brand.Consumers buying patterns are changing with more of an emphasis on transparency, empathy, consciousness with a desire to continually innovate, bringing new fresh products to the market. This has seen a rise in a number of micro brands that have tailored their marketing and their products to suit the need of their ‘local’ client base, which has seen them take market share away from the large global conglomerate’s.