News
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The Multi-Sensory Experiment
Now if you haven’t heard of Dr Charles Spence, I’m incredibly excited to be the first to familiarise you with his work. Dr Charles Spence is a world-renowned experimental psychologist, who specialises in the research of sensory modalities. In a nutshell, his research establishes the effects that sight, touch and sound can have on a perceived taste experience. -
Changes
Blendsmiths has always been a conscious company, it’s in the makeup of the people who work here but as any small business will tell you, when starting out, financial stipulations can be a frustrating limitation and hinder desired practices, or minimise the options available. -
Cafe Culture
The café has, does and will always play host to many people from all walks of life and for different reasons. Whether you’re a writer searching for inspiration, a freelancer needing to get out of the house (don’t we all), a coffee aficionado looking for that next new thing or you’re just like me, in need of a sit down and a good read over a Turmeric Latte and a slice of carrot cake, a big slice at that! -
Creating Brand Visuals
If a product’s colour is a key point of interest then there is always a foundation for creating images using props and a setting for a visual story. -
The Small Brand Effect
In today’s world it has become apparent that there is a ‘thirst’ for something different, whether that be a new and unusual flavour or a niche alternative brand. -
Starting a Business - Part 2
Does your business, your product and your service do what it says it will do, consistently, every time? How many people have you met in your lifetime who said this about a local business?