News
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Why the UK Is Drinking Less Alcohol and More Blendsmiths
In late 2024, insurance provider Aviva https://www.aviva.com/newsroom reported that nearly half (48%) of British adults plan to either stop drinking alcohol altogether or significantly cut back. The shift is even more pronounced among younger generations: 61% of 18–24-year-olds intend to reduce...
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Brand Evolution
Presenting design that spoke louder than we could and packaging that would bring it all together, hopefully resonating with consumers far and wide. We love our brand and we are passionate about our craft but after five years in the market we felt Blendsmiths required a fresh look. -
The Small Brand Effect
In today’s world it has become apparent that there is a ‘thirst’ for something different, whether that be a new and unusual flavour or a niche alternative brand.
